The Pan American World

Festival Latino is a celebration of Latin American cultures in the United States; the first of it’s kind here in Waco, Texas. We are working with Baylor University, businesses, churches, Waco ISD and many more local community functions to bring out the best possible representation of the Latino community in McLennan county. 


This year, our theme is The Pan American World. The history of Latin America is one of diversity, adversity, and American idealism. Collaborating as a community of mixed races, ethnic groups, and nationalities, it is our duty to preserve and highlight the cultures of those that are proud to call themselves Latinos.

Day 1

April 12th

Catalistas is a career fair dedicated towards distinct Baylor students who strive in a diverse work environment. This event is meant for students of all backgrounds to explore career opportunities from local and national companies, talk to industry professionals and much more! This new take on the career fair gives … an opportunity to seek out new connections never before possible.

Catalistas is meant to embrace the success of Latinos and other minority groups through keynote speakers and career panelist testimonies. We hope to become a staple in the professional development of Latino students on campus and throughout McLennan County.

Day 2

April 13th

¡Parranda! is a cultural celebration highlighting the diversity and vivacity of Latin America. This event is an enlightening experience characterized by Latino sights, sounds, and flavors from places like Brazil, Colombia, Venezuela, and many more! This historical Baylor tradition attracts the Baylor and Waco communities, encouraging them to expand their horizons, promote unity, and have fun!

¡Parranda! is meant to immerse students and community members in the diverse cultures of Central and South America through its cuisine, art, music, and performances. We hope to grow the community’s appreciation for diversity, fostering a sense of unity on campus.

Day 3

April 14th

Raices is an alumni networking panel meant to encourage young Baylor students to become involved with their communities and to discover their roots as the spawn of a generation of successful graduates.

Raices is also the beginning of the Baylor Latino Alumni network, where students will be given access to Alumni who can provide resources, helpful career tips, mentorship, and much more!

Partner Organizations

Key note speaker- iMM CEO David Benitez

David Benitez is the founder and president of Intelligent Mexican Marketing LLC. A company based out of Dallas, Texas, that reinforces brand building for the Hispanic market. He began Intelligent Mexican Marketing in a small warehouse, with five associates. The goal of his company is to share Latino culture by distributing top Latino products to all stores across the United States through a direct store delivery distribution network.

Platinum Sponsors

Gold Sponsors

Silver Sponsor

Bronze Sponsors

A special thanks to these local businesses!

Common Grounds

Isaiah Martinez – State Farm

Genghis Grill

Baylor History Department

Zoës Kitchen

Pei Wei

Outback Steakhouse

Newk’s Eatery

Raising Caine’s


Heritage Creamery

Massage Envy